Hasbro reimagined the toy line for a Western audience, creating an interesting backstory with the help of veteran comic writers Jim Shooter and Dennis O'Neil.įollowing their debut, the characters took centre stage in a long-running animated TV series. These toys drew inspiration from the original Takara Tomy Diaclone and Microman products, which included transforming vehicles and robots that were piloted by miniature figures. War For CybertronĬreated by Hasbro in the 1980s, the Transformers franchise began as a line of toys. For fans of the popular franchise, we have tons of products available to purchase: DVDs and Blu-rays, action figures, statues, clothing, posters, and more. Roll out and shop Zavvi UK’s wide range of Transformers merchandise.
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